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There is one important factor to remember when you are involved in improving the rankings of a website, and that factor is time. One of the most common questions I receive as a SEO is “How long till I start to see results?” This article is for those who ask this question.

It doesn’t matter what industry you are involved in, or what techniques you follow; in all cases you will be a prisoner of time. Search engine rankings don’t come over night.

Regardless of the scope of the SEO campaign you are undertaking, you will have to wait for results. It doesn’t matter if you are undertaking a massive link building & social media campaign combined with extreme content development – you will still have to wait for those results. Just how long you need to wait, will depend on a large number of factors.

In this article I discuss some of these factors and give a few scenarios to help you calculate how long you may need to start seeing results.
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Marketing is the management process responsible for matching resources with opportunities, at a profit - by identifying, influencing and satisfying customer demand. Relevance is the success metric. The one increasingly vital part of such discipline is the ability to connect the dots between data points captured from various sources.

Jeremiah Owyang published a breakdown the day before the election and noted that Obama had by far more supporters, subscribers, followers and viewers than McCain. Olivier Blanchard took a look at the numbers as well and asked: has social media started to change the game?

There is in fact a correlation between online activity and final results. We know that Obama won. This data has potential implications for businesses. Consider that there were direct and indirect influence factors at play here. A citizen who has a way to become more involved with the process, will more likely spread the word.

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I want to let you in on a little secret of mine. Are you trying to exploit social media to get people to buy your products? Is the only interaction on Twitter, you telling people about your store sales? Well guess what, you need to rethink your social media strategy.

Social media is not about your marketing efforts, and people will care very little about what you have to say if you continue this route. Want to use social media effectively? Create a personality, be a person, recommend sales that actually matter, tell people about products that are actually good. Be transparent, be honest

The worst mistake in internet marketing? Making things too complicated. It pumps up costs, slows site and keeps you offline when you could be online, selling stuff.

Who makes that mistake? You do. When you insist that one feature is so important you can’t live without it, you’re killing yourself. If you can get 90% of the function with 10% of the effort, shouldn’t you?

So, here’s a list of features your site can probably do without, at least for now:

1. Integration with your inventory management system. If you’re already selling lots online, great! Spend the fifty grand it’ll take to synchronize your store with your inventory system. Otherwise, forget it. Put it on hold.
2. A fancy content management system (CMS). A full-featured, enterprise CMS is a great tool when you need it. But do you really need it? If you have a staff of two, you don’t. Use Wordpress or Movable Type, instead.
3. Community content. Community content is trendy as heck. But you don’t need to build your own bloody city. Before you spend the time and shell out the cash to add community content, ask yourself: Do you need to build the community yourself? Couldn’t you use Facebook? Or MySpace? Don’t reinvent the wheel if you don’t need to.
4. A talking, walking spokesperson. I’m sorry, but no one needs a little video person that walks onscreen and starts babbling about how wonderful this product is. I go online to get away from that. So save the cash. Don’t add a virtual spokesperson. Plus, they’re creepy.
5. Video. I love online video. It’s super-valuable to the right business. Is that your business? If you can’t get your message across without motion or a ‘face to face’ human element, use video. Otherwise, save the money and time.
6. Credit card processing. If you’re selling online you’ll need to process credit cards. But setting up a merchant account with your bank will make you wonder if you’re in a Kafka novel. Instead, use a service like PayPal. Later, when you’re selling in volumes where a 5% reduction in costs is important, you can set up the merchant account. Or, even better, get a lackey to do it for you.
7. A custom store. Yes, you want your store to look just so. If you can save thousands of dollars and weeks of work, though, why not compromise just a little and use a prebuilt store like Prostores or Volusion? Be smart. Get selling.
8. A custom lead management system. You want a CRM system that lets you manage 3,000 leads a month. Problem is, you don’t have any leads yet. Try Salesforce or HighRise. You can hook ‘em right up to the contact form on your web site and get 90% of what you want at 5% the cost in dollars and sanity.
9. Web 2.0 features. Whatever the hell those are. If you really need a feature, trust me, you won’t need to pigeonhole it with some trendy phrase. You’ll know you need one-page checkout, or smart form validation, or a puffy logo that looks like it’ll purr when you pet it.
10. Multiple languages. Think about your audience first. Do you have a sizable group of folks who don’t speak English in that audience? If yes, spend the money to translate. If not, stop right there.
11. Your own server. Yeah. No. Start off in a shared, ‘virtual’ hosting environment.
12. A live webcam. Thank heavens, these seem to be going away. I don’t really want to see what you’re doing at your desk 24/7.
13. A ‘wish list’. It’s nice to save your favorite products in a little folder all your own. But is that why you buy? I don’t think so. Add the wish list later.
14. A ‘virtual office’. You don’t need to make your web site look like a real office. I’m on the internet because I don’t want to go to your office! Give me a site that loads fast and gives me the shortest possible route between my question and your answer.
15. A ‘virtual mall’. See the previous item, and don’t make me slap you.

When you’re deciding on features for your site, analyze the costs and benefits carefully. Consider whether you want a feature because you think it’s important, or because it’ll really help your audience.

Via: http://www.techcrunch.com/2009/01/05/either-fox-news-had-their-twitter-account-hacked-or-bill-oreilly-is-gay-or-both/

we are ready for 2009. we launch yetivity, search engine and social media marketing agency

happy new year!, details soon

Did you that by using social media you promote your site and business through social media channels ?

This is a powerful strategy that will bring attention and massive amounts of traffic to your web site.

Just to mention some of its advantages we can say that there is no other low-cost promotional method that easily gives you a large number of visitors. More over, if you want to sell products or services or just publish some content, social media marketing is the best method to make a profitable web site.

As not many people now, for an effective promotion of a web site through social media you have to create viral content. This is what people look for. Viral content is what people talk about.  It’s a very important concept when you’re looking for traffic or attention.

Here are some reasons why you should consider using social media:

-It’s natural. Not only you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has commercial overtones.

-It’s defensible. Once mastered, social communities can be a great source of web traffic. Social media traffic can be easily controlled through strategic marketing.

-It’s low-cost/high returns. If done by yourself, costs are limited to only time and perhaps the expenses involved hiring a freelance programmer/designer. The benefits will often exceed the cost.

-It complements other efforts. Social media optimization and marketing is usually community-specific.  It doesn’t interfere with any other methods of getting traffic to your website.

A survey last month, highlighted today in eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium:

A few possible advantages of Twitter are:

·       Provide Just in time support.  

·       Stay connected with colleagues when you are not co-located.

·       Provide live comments during conferences and events

·       Share with a small group of people with common interest.

·       Possibly use in emergency situations

·       Learn more about friends’ and colleagues’ interests.

·       Share and receive useful links and timely information.

·       Practice the art of economical expression.

·       Keep your finger on the pulse; know what people are talking about at the moment.

·       Practice casual writing.

·       Allow readers to get to know you better.

·       Exercise your off-topic impulses.

Twitter creates opportunities for connecting and sharing. Twitter is a low-barrier application

Functions of twitter:  informality, prívate and public messaging, being able to choose who you listen to, QUICK AND EASY!

It’s all done through text messages, which you probably use all the time anyway, so there’s not much to learn.

Still want more?

It’s only 140 characters

Not very time consuming

And the most important thing… It’s fun!!!!

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